Marketing Your Home
To market a home is a full-time job. Putting it in the MLS and waiting for the first person to stop by to write you a check is not the reality anymore. In .001% of the cases this may happen, but getting struck by lightning may happen sooner than that.
Many homeowners don’t know what staging is or how valuable it is when selling a house. In some cases, a home looks awful when empty. If that applies to your home, we need to do something. If the potential sellers have a problem figuring out how great the home looks when it is not empty, we need to stage at least some rooms. The living room and the master bedroom are a must; the dining room would also be a good idea. There are companies in the area, which do provide showcase furniture. A good staging job can make the difference between selling fast or selling at all.
Many property photos are awful. Sometimes you see those fuzzy photos taken with a smartphone on the MLS. That ‘s a bad idea and turns off many buyers who want to figure out which home they want to purchase. A photo session which turns out professional photos takes time. For whatever reason, many agents think they have no time. We do it professionally, and we make sure, that the photos show your home at its best. We do not photoshop the pictures, though, because we noticed that buyers appreciate it when the pictures do not mislead.
Do we create virtual tours to give prospective buyers a feel for the house before setting a viewing appointment? Of course, we do. But we have to admit that virtual tours are not so useful anymore. Some people look at them. Therefore, we still provide virtual tours. But if the photos show what the buyers want to see they usually do not waste time watching virtual tours anymore.
Not every agent takes the time to hold open houses, and many home sellers also think that an open house is just useless. Well, we believe that an open house is a critical tool. There are situations, of course, where an open house is not indicated. For example, when a renter isn’t cooperative and doesn’t want to leave. However, we have sold approximately 5% of our listings on an open house event.
Where on the internet does your listing appear? Trulia? Realtor.com? Of course, but there are more websites that cold spread the word effectively. Homeowners want to see that the agent they hire can harness the power of the web and we can show you that.
Do we use email campaigns as a marketing channel? Yes, we do. When you have a big number of past clients and customers who are actively looking to buy, chances are that somebody may be interested in your home.
Yes, there are still print marketing avenues that are used in the digital age. They may not be as effective as they once were, but under certain conditions, it may be useful to put an ad in a magazine. In most cases, it is much more efficient to spend the money on the internet.
The Multiple Listing Service is the most important tool in the toolbox. A Realtor who is not a member of the MLS is practically not in business. Only the MLS provides all the data to make a sale fast and efficient. Thousands of Realtors have access to the database, and they can submit crucial information about your home for sale to their buyers. There are also several websites, which get fed by the MLS.